Uber Technologies Inc.: Managing opportunities and challenges. (2015). Daniels Fund Ethics Initiative. Recovered danielsethics.mgt.unm.edu/pdf/uber.pdf Shahani. A. (2017). The Faceless Boss: A Look at the Uber Driver`s Workplace. NPR. Retrieved by www.npr.org/sections/alltechconsidered/2017/06/09/531642304/the-faceless-boss-a-look-into-the-uber-driver-workplace Fischer, L. (2016).

Uber: Climate Change Hero or Villain? Technology and operations management. In September, as part of a settlement with attorneys general in every U.S. state, Uber agreed to pay $148 million for litigation related to a data breach that affected 57 million rctom.hbs.org/submission/uber-climate-change-hero-or-villain/`users in 2016. The report naturally provoked indignation. But even before that, this hugely popular car-sharing service had raised several troubling ethical questions: Related: Peter Thiel says Uber is “ethically the most contested company in Silicon Valley” That`s why what Uber is forced to give its drivers in the UK is an absolute minimum, and many want it to become a reality everywhere. However, there is a significant faction that supported the California election measure because ride-sharing, currently classified as “independent contractors,” has the freedom to work as long as it wants, when it wants. Does Uber have an ethical obligation to this segment of its drivers to fight laws like the recent UK court ruling? If so, how can Uber reconcile this with its commitment to the conflicting interests of drivers who want to be seen as “workers”? And how does predicting the decline in the company`s profits if it changes the classification of its drivers to “employees” affect the ethics of these decisions? Ogurtschak. A. (2016). Uber IP: An introduction to Uber`s patents, trademarks and copyrights. IPWatchdog.

A month after the allegations, Uber released its www.ipwatchdog.com/2016/07/23/uber-ip-patents-trademarks-copyrights/id=71167/ Diversity Report, which concluded that most employees were men (female discrimination) and half of the employees were white (violation of the four-fifths rule). With a ratio of 6% Hispanic, 9% black and only 36% female, there is no doubt that Uber violated the CRA of 1964. Later, they indicated that they still had a long way to go to address these issues and that they would take steps to increase these numbers. Lin. T. (2016) A WeHo woman sues Uber for negligence after being raped by a driver. Los Angeles Times. www.latimes.com/business/technology/la-fi-tn-uber-la-assault-20160721-snap-story.html In early June 2014, three people with disabilities filed a lawsuit against Uber and Lyft because their cars were not wheelchair accessible. Under the Americans with Disabilities Act (ADA), taxi services are not allowed to discriminate against people with disabilities and their vehicles must be wheelchair accessible. Uber and Lyft allow their drivers to deny service to people with disabilities, and they don`t train drivers on how to meet the legal needs of customers with disabilities. This is the first trial of its kind, but labour lawyer Kristina Launey believes it is the beginning of reform (Gallegos, 2014). “Uber and copycats have an ethical and moral responsibility to engage in what they really do on their platforms and to be honest with drivers, riders and regulators.” People who are employed at will can be fired at any time, with or without “just cause,” and they would have limited legal rights to combat this.

In most States, employers have adopted policies at will as part of their rights; Montana is the only exception. In Montana, employees are protected from dismissal without reasonable cause after an initial “probationary period” (Guerin, n.d.). Ramsenthaler, P. (2016). Uber Cool: Uber`s successful marketing approach in India. Marmind. Recovered www.marmind.com/en/uber-cool-ubers-successful-marketing-approach-india/ Brown. J. (2017). Uber`s target market. Excerpt from storify.com/justinbrown21/uber-s-target-market “(a) there is a complaint, dispute or conflict, including an accident, concerning a driver; (b) it is necessary to enforce the conditions of the driver`s contract; (c) it is necessary, in Uber`s sole discretion, to be governed by applicable law, regulation, regulation, license or operating agreement; (d) it is necessary, in Uber`s sole discretion, to protect the safety, rights, property, or safety of Uber, the Uber Services, or any third party; to detect, to prevent.

Security or technical issues. to prevent or stop activities where Uber. is illegal, unethical, or legally liable to prosecution (Uber, 2015). Gallegos. Anna. (2014). The Four Biggest Legal Issues for Uber, Lyft and Other Ride-Sharing Services. The Lexblog network. Recovered by www.lxbn.com/2014/06/04/top-legal-problems-facing-uber-lyft-ridesharing-services/ employees at will cannot be fired for reasons that are illegal under federal or state law. These include race, religion or gender.

Employees are protected from reporting illegal activities, discrimination, harassment, occupational health and safety violations, or family or vacation leave (Guerin, n.d.). These rules are introduced to protect workers` rights, but reform was needed to better protect their rights. Bhuiyan. J. (2017). Uber has released its coveted diversity figures for the first time. Recode. Excerpt from www.recode.net/2017/3/28/15087184/uber-diversity-numbers-first-three-million This wasn`t the first time Uber has faced privacy issues.

According to two former Uber employees, it`s easy to track customers using a tool called “God View.” God View allows company employees to see the location of Uber vehicles and customers who have requested a car. While this information is easily accessible to company employees, drivers do not have access to God View. The use of God View was not monitored, and since the app was licensed for “legitimate” commercial purposes, a solid foundation for abuse was created. According to Uber`s policies, violations result in disciplinary action, including dismissal and prosecution (Bhuiyan, 2014). Guerin, L. (n.d.). Unlimited employment: what does it mean? www.nolo.com/legal-encyclopedia/employment-at-will-definition-30022.html In a rare victory for drivers, a new legal classification in the UK following a February court ruling entitles workers to more pay and benefits. Uber said it would reclassify more than 70,000 British drivers as workers entitled to a minimum wage, holiday pay and pension scheme. This is the first time the company has agreed to classify its drivers in this way. The move shows an unprecedented change for Uber, though facilitated by UK employment law, which provides common ground between freelancers and full-time employees. Since these laws don`t exist in other countries, it`s unclear whether or not Uber will change its policies elsewhere. Uber`s controversies range from arguably unethical business strategies to allegations of sexual assault.

Kalanick offers a “deep” apology and says he will ask the leaders for help. Based on the response Susan Fowler received from her human resources department and the news articles I have read in the past about the #MeToo movement, I believe HR is not the police here. The responsibility of the human resources department, when it receives a complaint of sexual harassment, is to report to senior management and they will decide what to do.